LOOP

DESIGN + MASSIVE PRODUCTION

The new generation of MUJI kitchen accessories organizer series

(This is a student project not associated with the brand MUJI)

MUJI aimed to offer essential, high-quality everyday items, aligning with a global trend towards a simple lifestyle, without unnecessary branding, disrupting the market with an anti-branding philosophy.

MUJI DESIGN LANGUAGE

Cross-Cultural Appeal

Muji's design language is intentionally universal, appealing to a global audience. The brand strives for inclusivity and designs products that transcend cultural boundaries.

Holistic Lifestyle

Muji offers a diverse range of products spanning various categories, all designed to simplify and enhance different aspects of daily life.

Natural Elements

Muji often incorporates natural elements, such as wood, into its designs. This connection to nature and contributes to a sense of tranquility.

Based on the research, the kitchen tends to be one of the most frequently utilized areas of a home.

An efficient organization within kitchen spaces is essential for enhancing functionality and aesthetic appeal.

All datas from @ Jessi Devenyns

How might we create a series of kitchen accessories organizers for Muji which prioritize efficient storage, easy accessibility, and aesthetic appeal while exploring materials that are durable, easy to clean, and sustainable

DESIGN MOOD BAORD

"Wabi-Sabis"