top of page
Bigover view in scene.31.png

LOOP

DESIGN+REAL BRAND MASSIVE PRODUCTION

The new generation of MUJI kitchen accessories organizer series

(This is a student project not associated with the brand MUJI)

MUJI_logo white.png

MUJI aimed to offer essential, high-quality everyday items, aligning with a global trend towards a simple lifestyle, without unnecessary branding, disrupting the market with an anti-branding philosophy. 

MUJI DESIGN LANGUAGE

pp_storage_top_01.jpg

Cross-Cultural Appeal

Muji's design language is intentionally universal, appealing to a global audience. The brand strives for inclusivity and designs products that transcend cultural boundaries.

1_bszPsHqi0Db29W5ikfKVqg.jpg

Holistic Lifestyle

Muji offers a diverse range of products spanning various categories, all designed to simplify and enhance different aspects of daily life.

airbnb-MUJI-host-essentials-kit-designboom-fb.jpg

Natural Elements

Muji often incorporates natural elements, such as wood, into its designs. This connection to nature and contributes to a sense of tranquility.

Kitchen

Based on the research, the kitchen tends to be one of the most frequently utilized areas of a home.

An efficient organization within kitchen spaces is essential for enhancing functionality and aesthetic appeal.

All datas from @ Jessi Devenyns

How might we create a series of kitchen accessories organizers for Muji which prioritize efficient storage, easy accessibility, and aesthetic appeal while exploring materials that are durable, easy to clean, and sustainable

DESIGN MOOD BAORD

"Wabi-Sabis"

Muji final presentation.png
Muji final presentation (1).png

CMF MOOD BAORD

"PLAIN & NATURE"

MOCK-UP PROTOTYPES

"PLAIN & NATURE"

SKETCH & IDEATION

"PLAIN & NATURE"

CMF & PRODCUTION

"PLAIN & NATURE"

Muji final presentation.png
AdobeStock_192280871.jpeg

Wood CNC

AdobeStock_532615309.jpeg

Metal Banding

AdobeStock_296099066.jpeg

Welding

Meet the "Loop"

MUJI KITCHEN ACCESSORIES ORGANIZER SERIES

MOCK UP SHOT RENDERING .17.png
Kitchen rendering.26.png
MOCK UP SHOT RENDERING .15.png
Kitchen rendering.23.png
Kitchen rendering.36.png
Kitchen rendering.24.png

PRODUCT  PRODUCTION

135ab249b6b70eb6987255c16ef2a9e5.JPG
MOCK UP SHOT RENDERING .10.png
MUJI_logo.svg.png
bottom of page