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Industrial Designer  Marketing Strategy & Management

I design for the real world — locating market need with business and design thinking, then resolving it into products that hold up in production.

Loop

A series of kitchen accessories organizers for Muji which prioritize efficient storage, easy accessibility, and aesthetic appeal while exploring materials that are durable, easy to clean, and sustainable

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Cosumer | Kitchen Storage | ArtCenter Personal Project

Lid French Press

Uphold Snow Peak's elevated aesthetics and design quality while reducing the components of the French Press, thereby achieving a more sustainable product life cycle.

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Outdoor | Camping Gear | ArtCenter Personal Project

Mi Heat

A portable heating bottle with simple control, so young parents can use them while they bring the baby out

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Cosumer | Infant Care | ArtCenter Personal Project

Vichore

A combination of traditional Singing Bowl and modern technology to help with relaxation before sleep.

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Wellness | Sleep Instrument | ArtCenter Personal Project

Glax

Applying adaptive design and thoughtful research to create solutions for a playful toy allows an individual with Autism to overcome their fear of communicating with society. 

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Inclusive Design | Austism | ArtCenter Personal Project

DiDi Robot Texi

Exterior, interior, and UI/UX design for China's largest ride-hailing service company, DiDi.  Re-imaging the next generation of full-autonomous driverless vehicles, combining the design scopes of product and automotive design, developing a unique concept, utilizing AI technology, and creating an extraordinary user experience.

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Mobility | Robot Texi | DiDi x ArtCenter Sponsore Project

Cedar Sinai Mobile Screening Unit

A graphic design,  branding, and community-based advocacy campaign design for Cedars-Sinai's mobile lung cancer screening unit to raise awareness of lung cancer screening.

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Healthcare| Advocacy Campagin | Cedar-Sinai x ArtCenter Sponsore Project

© Sam Lu 2026 | CA 

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